There’s something magical about recommending books to people.

I think the same magic can be found with recommending TV shows or movies or what have you, but there’s something weirdly distinct about books. Reading books requires us to be active. Unlike with a TV show or movie, and unlike with a comic book, books expect us to provide the vistas ourselves. We have to conjure up our own vision of the story and setting, and every reader will engage just a little (or very) differently with the text. Everyone creates their own version of the book, even more so than with a more visual medium.

Those differences each reader creates for themselves, and the similarities that remain, are where the magic lies.