Vampires and billionaires were a thing in the 2010s, objects of fascination and fantasy. This was exemplified by the Twilight and 50 Shades books and movies. Those stories were part of a return to a fascination that we’ve had before, and part of a larger pattern of fetishizing terrifying concentrations of (abusive) power. As has been true previously, the themes that reached the larger zeitgeist were fantasies about some powerful and implicitly dangerous hunk who would obsess over us, sweep us off our feet, and (romantically) ravish us while also offering us impossible financial security. We might also have the personal validation of being able to “fix” the bad boy / billionaire / vampire or make him feel true love for us (they’re kind of the same thing, and they’re evidence that, first, we were right that he wasn’t totally unredeemable, and second, that we were special somehow because he changed for us). The overtones of contagion (and the fear of disease) from earlier vampire crazes still lingered in the background, but they were downplayed in favor of emphasizing the weird power dynamics between a mortal and a mostly-immortal lover.

I don’t think it’s surprising…